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style="position: absolute; display: none"> <div class="floatedit01"> <img src="/images/fediter01.gif"> </div> <div class="floatedit02"> <table width="100%" border="0" cellpadding="0" cellspacing="0"> <tbody> <tr> <td rowspan="3"> <a href="#" target="_blank"> <img src="http://img.icpcw.com/Editor/14.jpg" border="0" width="50px" height="50px"></a> </td> <td> <a href="http://blog.icpcw.com/" target="_blank">??/a> </td> </tr> <tr> <td> <a href="www.weibo.com/cqxyz" target="_blank">??/a> </td> </tr> <tr> <td> <a href="/EditorArticle/14/" target="_blank">他的文章</a> </td> </tr> </tbody> </table> </div> <div class="floatedit01"> <img src="/images/fediter03.gif"> </div> </div> <div class="sub4lft"> <div class="sub4textit"> Ҏl低h节操的PC厂商响亮耛_ </div> <div class="tabtit0523"> <ul> <li class="zhengwen"><a href="/Notebook/macnb/macnbnews/3261/326142.htm">正文</a></li> <li class="this" id="commentBar"><a href="/Comment_326142.html" style="text-decoration: none">我来说两?span>(已有<span class="fcred commentNum">0</span>人参?/span><span>)</span></a></li> </ul> </div> <div class="sub4textexpl"> <ul> <li>2015/10/14 15:18:07</li> <li>cdQ原?/li> <li>来源Q?span>电脑?/span></li> <li>报纸~辑Q?a id="editor" href="/EditorArticle/14/" style="text-decoration: underline; color: blue;">徐远?/a></li> <li>作者:徐远?/li> </ul> </div> <div class="sub4summary"> 【电脑报在线】最qGartner公布?015q第三季度的全球PC数据Q这一季度全球PCp7372.7万台Q同期下?.7%Q大部分PC厂商量都在跌——除了戴和Ҏ? </div> <div class="sub4text"> <p align="center"><br /></p><p align="right"><br /></p><p></p><p><div style="text-align: center;"><img src='http://img.icpcw.com/Article/2015/10/8bf1cbe7556305067a92f4277d21a004.jpg' class='contPic'/></div><div style="text-align: center;">卖得便宜的在跌,一直卖得贵的在?/div></p><p>很久没有l大家讨论PC量数据了Q但q次Q忍不住要拿出来说一说?/p><p>最qGartner公布?015q第三季度的全球PC数据Q这一季度全球PCp7372.7万台Q同期下?.7%Q大部分PC厂商量都在跌——除了戴和Ҏ?/p><p>戴尔的出货量增长?.5%Q美国市ZQ戴增?.2%Q,依然在第三名的位|;而苹果的量则增长?.5%Q美国市ZQ苹果增长了7.3%Q,且由于宏出货量大跌Q所以苹果取代了宏碁冲上了第四名的位|(d同期Q宏是W四名,Ҏ是第五名Q?/p><p>    如果我们l看量,排名W四的苹果出货量也就560万台Q距d三大PC厂商的出货量q有较大距离Q但重要的是Q联惛_惠普都在跌,Ҏ在涨Q更为重要的是,除了Ҏ之外Q其他PC厂商的出货量中,有相当大比例?99元?99元的品,甚至q有部分199元产品Q而苹果电脑的起h?99元Q不品的定h?200元以上Q贵的甚臌C数千元<strong>——这才是真正说明问题的部分:卖便宜的在跌QhD的反而在涨!再让我们提一个大胆的假设Q前三大PC厂商靠Windows PC销售赚的钱的dQ有ҎMac赚的钱多吗?</strong></p><p> </p><table border="1" cellspacing="0" cellpadding="0"> <tbody><tr> <td width="552" colspan="6" valign="top"><p align="center">2015q第三季度全球PC量数据表Q单位:万台Q?/p></td> </tr> <tr> <td valign="top"><p> </p></td> <td valign="top"><p><strong>2015Q3</strong></p> <p><strong>?/strong></p></td> <td valign="top"><p><strong>2015Q3</strong></p> <p><strong>市场份额</strong></p></td> <td valign="top"><p><strong>2014Q3</strong></p> <p><strong>?/strong></p></td> <td valign="top"><p><strong>2014Q3</strong></p> <p><strong>市场份额</strong></p></td> <td valign="top"><p><strong>同期?/strong></p> <p><strong>增长比例</strong></p></td> </tr> <tr> <td valign="top"><p><strong>联想</strong></p></td> <td valign="top"><p>1499.5</p></td> <td valign="top"><p>20.3%</p></td> <td valign="top"><p>1562.3</p></td> <td valign="top"><p>19.6%</p></td> <td valign="top"><p>-4.0%</p></td> </tr> <tr> <td valign="top"><p><strong>惠普</strong></p></td> <td valign="top"><p>1365.8</p></td> <td valign="top"><p>18.5%</p></td> <td valign="top"><p>1422.6</p></td> <td valign="top"><p>17.8%</p></td> <td valign="top"><p>-4.0%</p></td> </tr> <tr> <td valign="top" style="background:#E6E6E6;"><p><strong>戴尔</strong></p></td> <td valign="top" style="background:#E6E6E6;"><p>1016.0</p></td> <td valign="top" style="background:#E6E6E6;"><p>13.8%</p></td> <td valign="top" style="background:#E6E6E6;"><p>1010.6</p></td> <td valign="top" style="background:#E6E6E6;"><p>12.7%</p></td> <td valign="top" style="background:#E6E6E6;"><p>0.5%</p></td> </tr> <tr> <td valign="top" style="background:#E6E6E6;"><p><strong>Ҏ</strong></p></td> <td valign="top" style="background:#E6E6E6;"><p>560.3</p></td> <td valign="top" style="background:#E6E6E6;"><p>7.6%</p></td> <td valign="top" style="background:#E6E6E6;"><p>552.1</p></td> <td valign="top" style="background:#E6E6E6;"><p>6.9%</p></td> <td valign="top" style="background:#E6E6E6;"><p>1.5%</p></td> </tr> <tr> <td valign="top"><p><strong>宏碁</strong></p></td> <td valign="top"><p>544.8</p></td> <td valign="top"><p>7.4%</p></td> <td valign="top"><p>680.4</p></td> <td valign="top"><p>8.5%</p></td> <td valign="top"><p>-19.9%</p></td> </tr> <tr> <td valign="top"><p><strong>华硕</strong></p></td> <td valign="top"><p>523.3</p></td> <td valign="top"><p>7.1%</p></td> <td valign="top"><p>582.4</p></td> <td valign="top"><p>7.3%</p></td> <td valign="top"><p>-10.1%</p></td> </tr> <tr> <td valign="top"><p><strong>其他</strong></p></td> <td valign="top"><p>1863.0</p></td> <td valign="top"><p>25.3%</p></td> <td valign="top"><p>2173.7</p></td> <td valign="top"><p>27.2%</p></td> <td valign="top"><p>-14.3%</p></td> </tr> <tr> <td valign="top"><p><strong>合计</strong></p></td> <td valign="top"><p>7372.7</p></td> <td valign="top"><p>100.0%</p></td> <td valign="top"><p>7984.1</p></td> <td valign="top"><p>100.0%</p></td> <td valign="top"><p>-7.7%</p></td> </tr></tbody></table><p> </p><p>低h之殇Q自由市场惹的祸Q?/p><p>Ҏ的Mac电脑定h一直很高,899元一直是最低hQ事实上很多Z的都?000元以上的机型(比如视网膜屏的MacBook ProQ。而Windows PC的主h格却在疯狂走低。笔者记忆中Q?009q_大家?999元买台联惛_y游戏本是非常旉的消费,而后L游戏本一度降价到4000元左叻I现在不少PC厂商甚至在推1999元的W记本和台式机,弄得自己很LOW不说Q用户也觉得q些产品很LOWQ结果导致恶性@环——大家舍得花6000多元买iPhone却只愿意׃三千元买电脑。而事实上Q大量消费者每天真正打交道多的q是电脑屏幕和键盘…?/p><p>q个现象业内人士也已讨论q多q。更多的“圈内言论”是Q这是自由市场惹的祸——竞争者太多,你不做低P有h要做低h。你不推3000元的Q别人推Q你不推2000元的Q别人推Q甚臛_括英特尔和PC厂商内部的不h也是q样认ؓ的)……于是就q样Q大家一步步把自己逼向M。这U认识有一定的道理Q但真正的问题ƈ不在于自由市场?/p><p>消费者不~钱Q思想僵化才是问题Ҏ</p><p>q两q?000多元的游戏本在中国市场异军突P其实很说明问题:消费者ƈ不缺钱,关键是品是否戳中消费者的需求和兴奋炏V?/p><p>但在很多PC厂商的品经理和市场部头头眼里,有钱?000元以上电脑的依然是“极数人”,“更多的消费者只愿意׃三千元买电脑”——这U思想已经扎根在他们心中。而我惌的是Q如果你把Alienware、ROGq类游戏电脑1000元钱卖给消费者,那么一个月后,你涨价到2000元,消费者都会觉得太贵了——不是消费者只愿意׃三千元买电脑Q而是PC厂商愚蠢地无止境地推ZL脑的行ؓD了恶性@环,消费者本w是没有问题的!</p><p>另外Q消费者也是花得vqQ戴贵的电脑很多,均h比其他PC厂商的品高Q但有不好东西——戴的量在增长Q苹果电脑的设计更上一层楼Qh格更高,它的量也在增ѝ所以,钱,其实不是问题Q?/p><p><strong>真正的问题出在思想的僵化?/strong></p><p>当我ȝPC厂商的?市场部门Q说“这个东襉K常好Q应该重Ҏq쀝时Q很多时候得到的{复是:q个机器太贵了(其实也就五六千元Q,卖不动,我们不能投入太多资源——这是典型的思维僵化Q或许正的x是:我要让这ƾ五六千元的电脑卖一百万収ͼ应该怎么做!Q?/p><p>qƈ非天马行I,事实上的有PC产品如此辉煌q,2009q_2010q的y有q这L成W。另外,关于刉量和成本之间的关系Q恐怕也不用我啰唆了QPC厂商的品经理们应深谙于此,更何况还有苹果这个鲜zȝ教材在这里摆着——新MacBook如果按照PC厂商的“高端机批量生产”方式,可能单h?500元以上Q但~何Ҏ可以做到1300元的售价呢Q?br /><div style="text-align: center;"><img src='http://img.icpcw.com/Article/2015/10/e804baa2eb58316a67daebd25fb3ecb1.jpg' class='contPic'/></div></p><p></p><p><span style="color: red;">q些看v来还不赖的低h电脑Q用h各种卡顿Q且键盘垃圾Q扬声器垃圾Q屏q可视角度小且感觉像没擦q净Q这些品不仅砸了厂商自q品牌Q也怺</span><span style="color:red;">Windows PC</span><span style="color:red;">的口?/span></p><p> </p><p>互联|虚假营销然ƈ卵,提升用户体验才是王道</p><p>昂贵的Mac电脑能够受到来多人的青睐Q也有不h认ؓ是苹果的营销和宣传做得好。其实,Ҏ的宣传和营销是最单的Q也是最“老套”的Q它L喜欢用电视、电q“传l渠道”,然后用质朴且直观的视频告诉你它的东西怎么用,怎么好。苹果从不吹概念Q也从不像国产手机阵营那h互联|炒作,从不骂战刷存在感Q也不会天天旗舰Q夜夜机皇,更不会一周一升Q一季一新机Q也从来没有虚假吹嘘q自q销量?/p><p>Ҏ其实只做好了一件事Q用户体验!当你U结于Android机vӞ当你Cq款又痛苦于那款g更好ӞiPhone用户会告诉你Q买了iPhone心qx和了Q因Z用再有Q何纠l,它就是最好的Q拍摄最方便质量也好Q系l最E_最安全Q没有各U不时出现的毛病Q当你ؓWindows电脑要安装一大堆W三方应用才能正怋用而烦恼时QMac电脑却向你传递了q样一个信息:Ҏ的Y件就是最好的Q你不需要第三方的!Mac电脑甚至l了我们q样一个印象:它基本不会坏Q?/p><p>也正是由于品的用户体验好,Ҏ才能有如此多的粉丝,才能演变成崇拜,才能上升为精和情结Q才有那么多媒体愿意免费刊登Ҏ的消息,l苹果做免费宣传。也正是因ؓ用户体验好,Ҏ电脑才能在这个“劣币驱逐良币”的大环境中Q一直v立不倒反有逆袭之势?/p><p>虚假的互联网炒作和营销Q根本没有Q何卵用。且靠低价单U地堆砌销量,本质上也是把利润快速拉低的作死节奏。Windows PC厂商QWake UpQ做点好产品留住用户吧!<br /><div style="text-align: center;"><img src='http://img.icpcw.com/Article/2015/10/75ce90d0d26ab71bf5a2b96659458275.jpg' class='contPic'/></div></p><p></p><p><span style="color: red;">Ҏ其实只做好了一件事情:用户体验Q有了好的用户体验才有好的口和销量,才能有正常的利润Q而正常的利润才能l系真正的创新和发展</span></p> </div> <div class="invest" id="vote" style="display: none"> </div> <div class="s4pg martop10"> <div class="pager"> </div> </div> <div class="sub4frht"> 本文2015-10-19出版的《电脑报?015q第41?C.W记本电?/br> (|站~辑QChengJY)</br> </br> </br> </div> </div> <div class="share"> <table> <tr> <td> <div class="bdsharebuttonbox"> <a href="#" class="bds_kaixin001" data-cmd="kaixin001" title="分n到开心网" style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_renren" data-cmd="renren" title="分nCh人网" style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_qzone" data-cmd="qzone" title="分n到QQI间" style="float: right; padding-left: 25px;"></a> <a href="#" class="bds_tsina" data-cmd="tsina" title="分n到新微? style="float: right; padding-left: 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